Turn on your Speakers and click on the Audio Testimonials below to hear Jeff Bell clients talk about their marketing experience with me or view my Recommendations on my Linkedin profile
Turn on your Speakers and click the PLAY button below to hear an overview of what I will cover on the call.
Jeff Bell
- Why your website is not generating the new leads & clients it should be and how is should be working
- What is the right “bait” to use to attract better paying bookkeeping, accounting & tax preparation clients,
- How to use online pay-
per- feed your marketing system,click advertising and landing pages to - Why and how to automate your follow-
up with leads & prospects and build a case for hiring you, - If you use appointment setters, how to increase their effectiveness and build your prospect list,
- Why & how to use social proof (not social media) to increase your leads and your appointment close rate,
- How & when to use use social media (Facebook, Linkedin, YouTube) to communicate with leads & clients,
- Why local advertising agencies, website design companies & big local search firms don’t help you grow.
Here’s an overview of what I cover in the report and what you will learn.
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Jeff Bell
Jeff Bell -
Create & Manage your Marketing Website
Your marketing website is your Marketing System Entry Point using Lead Magnets of
3-
Create & Update Free Reports for Lead Generation
Using the 'Give Value First' marketing principle we create & customize several free
reports business owners/people can download in exchange for their email address.
Report titles are:
• 19 Questions to Ask Before Hiring a Bookkeeper, CPA or Accountant
•
3 Strategies to Solve the Bookkeeping Aspects of Running your Business
• 7 Hidden
Quickbooks Mistakes Business Owners Make & How to Avoid Them
• 12 Do's Don'ts & Questions
to Ask Before Hiring A Tax Preparation Individual
Create & Manage Auto Responders for Lead Generation Free Reports
We deliver your free reports to people that opt in using an Email AutoResponder system
that collects the person's name & email address, stores it in a contact list and
then automatically emails the person the report. I use & suggest all clients use
iContact as it is both inexpensive, reliable & one of the top rated email services
on the market today.
Create & Manage Auto Responders Follow Up Sequences
After your free report is delivered we also begin to send an additional series of
6-
Create & Manage Monthly eNewletters, Clients & Leads
After the follow up email sequence for Leads you want ongoing monthly communication
with them in the form of an eNewsletter. We send related articles or repurpose any
articles you've written or subscribe to, to your Leads lists and Clients. Clients
newsletter goals is retention, up or cross selling services or investments, social
proof generation & referrals. Leads newsletter goals are pre-
Create & Manage your Email Marketing Campaigns
In addition to monthly eNewsletters you will want to email both clients & leads about
accounting, tax or investment changes or newsworthy items. We manage & coordinate
these mailings to your different lists, track the results and send you reports for
sales or service follow up. Accurate email lists along with physical mail lists,
are crucial to maintaining communication with both clients and leads in order to
pre-
Create & Manage PPC/Pay Per Click Google Adwords Advertising
One way to feed your marketing system is through PPC (Pay Per Click) advertising on online platforms like Google Adwords. You give us a per month spending limit and we perform keyword & competitive analysis, set up your Adwords campaign, optimize it and manage it going forward. Click traffic for local search on words like CPA, Accountant, Bookkeeping, etc. is sent to your Marketing Website Landing Pages offering Free Reports.
Create & Manage Social Media Accounts & Advertising
Monthly newsletters sent directly to Clients & Leads can also be posted on your existing social media platforms. If you don't have or use social media we can help you develop these platforms as a ongoing communication channel and advertising channel for your business & services. Videos, Reviews & Testimonials are Tools to build social proof, your reputation & local SEO on sites such as Facebook, Twitter, Google+ Business & Linkedin.
Lead Generation using Virtual Chat on Marketing & Main Websites
NEW -
Develop, Host, Record Monthly Webinars / TeleSeminars & Replays
To prebuild business relationships with leads (and strengthen existing client relationships) you should be holding regular webinars & teleseminars on specific accounting, tax, investment & retirement topics. We coordinate, send invitations & host these events for you, record them for replay and distribute them on your business & social media platforms, send out replay email notifications, and optimize them for SEO purposes.
Create & Manage Video Marketing with Online Reviews, Recommendations & Reports
Videos are a highly effective format to communicate information in advertisements and sales settings. They are also an online SEO tool that can help you be found in local searches. We take your Audio Testimonals & online Reviews on Google, Yelp, Facebook, Linkedin & other review sites, edit & produce them as high quality videos for your website, YouTube & related platforms to generate backlinks, web traffic & phone calls to your business.
Coordinate Integrated Drip Marketing Strategy & Campaigns (print, mail, broadcast,
online)
Advertising results & response rates always improve when multiple efforts in different
mediums are used. Ex: An email followed by direct mail, then a follow-
Reputation Management of Online Review, Recommendation & Report Platforms
When buying products or hiring professionals, up to 80% of people will go online to research REVIEWS before making or as part of a buying decision. We set up automated systems to increase the number of online Reviews, Reports & Recommendations you receive on Google, Yelp, Linkedin, Angie's List and other review platforms, so you can be found when people search for an Accountant, CPA, Bookkeeper, etc..
Coordinate with your Related Outside Marketing Vendors
You may have existing website and related business vendors & suppliers that help you with advertising, sales & customer service activities. We'll work with and coordinate with your vendors to help integrate your marketing Tools & Systems with their products or services. We do this on your behalf as the need arises so you can focus on growing your business & not technical issues.
“Back in 2006 I started working with Jeff, generating leads from them with programs like Google Adwords, building web sites with functional landing pages and special reports to convert the leads into clients for my businesses.
If you’re an entrepreneur like me and you’re looking for someone to help you grow your business, I’d really recommend talking to Jeff..."
Troy Patton, CPA -
Archer Investment Corporation
Indianapolis, IN
www.CoachPatton.com
Listen to Troy Patton, CPA
talk about
Jeff Bell...
(Click PLAY)
“We’ve been working with Jeff for leads for our office design company.
Some of the things he’s done for us include Internet and Google pay-
We highly recommend Jeff Bell. He's frugal with our marketing dollars and always delivers on time"
Dr. Jacque Russo, Marketing Dir.
EnviroMed Design Group
Boca Raton, FL
www.EnviroMedGroup.com
Listen to Dr. Jacque Russo
talk about
Jeff Bell...
(Click PLAY)
"He’s really helped me quite a bit in my business. He’s helped us build Internet marketing systems including Adwords and websites and autoresponders, bulk emailer and we’re doing teleseminars now.
He’s driven our response rates up and our costs per lead down. He's been very good to work with..."
David Catalano, CEO
Midwest Bankers Group, Inc.
Indianapolis, IN
www.MidwestBankers.com
Listen to
David Catalano
talk about
Jeff Bell...
(Click PLAY)
“Our business takes us all over the country with one product and all over the world with another. He's helped us on web site design and Adwords to develop leads from our web sites.
I was real fortunate to find Jeff and would recommend Jeff to anybody ... Jeff has been the best thing for us as far as
Marketing.”
Mike Hale, President
Advanced Radiant Systems, Inc.
Fortville, IN
www.Cool-
Listen to
Mike Hale
talk about
Jeff Bell...
(Click PLAY)
…helped build information products I sell online…
…he’s frugal with our marketing dollars…
…response rates up and costs per lead down…
…been the best thing for us as far as marketing…
I got a call from someone in Bethesda, and they had opted in through the landing page that Jeff set up...
after about 3 months they called me up and I went to see them...they give us a check for $8,000, they became a new client.
So I found it a very good investment to work with Jeff Bell
Paul Sullivan, CPA -
Sullivan & Company CPAs
Bethesda, MD
www.eSullivan.net
Listen to Paul Sullivan, CPA
talk about
Jeff Bell...
(Click PLAY)
…new client gave us a check for $8,000…
Before we hired Jeff we weren’t sure how to market our services or how best to utilize technology available to provide our clients with the best service we possible could.
Jeff always has time for our questions no matter how mundane they are.
He is one reason why our financial services company has grown at a 50% growth rate over the last year. I highly recommend Jeff to you if you want to have a marketing professional on staff.
Ed Newton, CPA, CFP
Newton Wealth Management
Ballantyne, NC
www.NewtonWealthManagement.com
Listen to Ed Newton, CPA
talk about
Jeff Bell...
(Click PLAY)
…our financial services company has grown at a 50% growth rate…
