“generating leads from them with programs like Google Adwords, building web sites with functional landing pages...
If you’re an entrepreneur like me and you’re looking for someone to help you grow your business, I’d really recommend talking to Jeff..."
Troy Patton, CPA -
Archer Investment Corporation
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“include Internet and Google pay-
We highly recommend
Jeff Bell. He's frugal with our marketing dollars and always delivers on time"
Dr. Jacque Russo, Marketing Dir.
EnviroMed Design Group
Boca Raton, FL
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"He’s really helped me quite a bit in my business.
He’s driven our response rates up and our costs per lead down.
He's been very good to work with..."
David Catalano, CEO
Midwest Bankers Group, Inc.
“He's helped us on web site design and Adwords to develop leads from our web sites.
I was real fortunate to find Jeff and would recommend Jeff to anybody ... Jeff has been the best thing for us as far as
Mike Hale, President
Advanced Radiant Systems, Inc.
"Finance Geeks and I have benefited from Jeff’s marketing experience for the last 5 years...
In addition Jeff’s knowledge of e-
Tony Patrick, MBA
MyNewCPA.com is a division of Sales and Marketing Results & Jeff Bell, The Marketing Doctor
View my public Linkedin Profile with 17 Recommendations
I got a call from someone in Bethesda, and they had opted in through the landing page that Jeff set up...
after about 3 months they called me up and I went to see them...they give us a check for $8,000, they became a new client.
So I found it a very good investment to work with Jeff. Bell
Listen to Paul Sullivan, CPA
12 Ways To Feed Your Marketing System -
Whether you have a practice with monthly write-
Unless you can attract a steady inflow of new clients exclusively through referrals, most accountants need a Marketing System that takes Leads and over time, builds a case in that lead’s/person’s mind for hiring the accountant.
In this article I won’t go into how your Marketing System should be built or work, rather I will cover a dozen (12) ways you should FEED that system with leads (names, addresses & emails) so your system has something to work with.
In a Marketing System, generally the more the better, as long as the leads you put in are ones in or from your Target Market. If you want to grow your practice by 10% a year and you are only putting in one lead into your marketing system every quarter, well then you are not going to reach your goal.
As with most advertising or lead generation activities, the secret is to employ as many of these tools, strategies and media as possible, simultaneously. This accelerates your growth, revenue and profits. Here are a dozen you can and should be using:
Appointment Setting Calls -
Networking Events -
Print, Magazine, Newspaper Advertising -
Targeted Mailing Lists (aka Direct Mail) -
Targeted Email Lists -
Local Organic Search Engine Listings -
Your Current or a New Lead Generation Website -
Pay Per Click / Google-
Local Workshops or Lunch-
Webinars and TeleSeminars -
This approach works well if your target audience is in a rural area where travel distances are prohibitive for a 1 hour session; or where you’re in a large metro area where travel times are prohibitive for a 1 hour session; or where you do not like to speak in front of an audience but you are comfortable with talking on the phone.
Affiliates and Joint Ventures -
A joint venture is a situation where you might know the same (trusted) attorney and you both agree to share or trade each others customer databases so you can market to them. No fees or compensation is involved and usually some type of Endorsement is give to one another as part of what ever advertising & marketing is done to the other’s customer or client list.
First serve and treat your clients with a level of service that they like you, see the value you provide to them and would feel comfortable in telling others about you. Second you should ASK them (gently, subtly, occasionally, overtly, professionally, etc.) for referrals where appropriate.
And third, have a Referral Program in place so people know you want and accept referrals and more importantly, know who to refer to you and how to do it so they, you and the person being referred all benefit from the process.
That is my dozen ways to feed your Marketing System. Remember that you first have
to CREATE your Marketing System in order to feed it. It is a monumental waste of
your time and money to go out and meet people or find a lead and then just let it
sit there for days, weeks or months without a pre-
But once your system is built and in place you want to then stoke it with leads, like the old steam driven locomotive train engines that were stoked with shovels of coal by the “firemen” who filled the locomotive’s firebox that boiled the water that made the steam that drove the engine!
Like those firemen of the 1800’s it is hard work but the results are worth it when you start to take phone calls from these leads that say, “I’ve been receiving your marketing materials and was interested in meeting with you about your accounting services”.
Remember that good marketers borrow & great marketers steal!
Steal away & good luck! Jeff
Jeff Bell is an independent marketing consultant who works with business owners and entrepreneurs to grow their companies by creating, implementing and managing structured marketing systems. For more information about Jeff visit his Linkedin Profile page, his website for accountants at www.MyNewCPA.com or his website at www.SalesAndMarketingResults.com.
By Jeff Bell -
Click here to request my Free Report on the 9 Strategies & Tools to Attract NEW Accounting Leads & Clients to Your Firm.